Corporate mission

Our mission is to develop excellent products and solutions that accompany beauty professionals in their daily work, combining performance, sustainability and innovation. Each line stems from a creative intuition, is developed with scientific rigor and takes shape with artisanal care in our factories in Italy. Our vision looks at a more inclusive, ethical and interconnected world. We want to be pioneers of conscious beauty, which enhances the identity of each person and promotes shared growth with partners and customers around the world.

Future Plans: between multichannel, sustainability and innovation

Our eyes are turned to the future. 2025 marks the beginning of a new strategic phase that aims to:

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Multichannel and digital expansion, to reach customers wherever they are: in the salon, online, in retail.
Development of brands with strong identities, able to respond to the new needs of the market and the consumer.
Concrete sustainability, through ethical choices, recycled packaging, transparent supply chains and environmental certifications.
Open innovation, thanks to the collaboration with laboratories, universities, cooperatives and startups.

Cooperatives: human value and social impact

We believe in a business model that creates not only economic but also social value.

We collaborate with social cooperatives and local realities for packaging, logistics and work reintegration activities, offering concrete opportunities to people in situations of fragility. An ethical approach that makes beauty a means of inclusion and dignity.

Local presence: Italian roots, global vision

With headquarters in Cerro Maggiore (MI), a permanent exhibition showroom and a production plant of more than 10,000 m², Muster & Dikson is deeply rooted in the Italian territory. Our presence in the area is a guarantee of quality, traceability and Made in Italy manufacturing pride.

International Business Development

Present in 62 countries, the company supports an ambitious international expansion program launched in 2022 with the new Multibranding and Multichannel strategy. The global vocation has deep roots, since its founding in 1965, when the founder Franco Colombo chose names inspired by the Anglo-Saxon and German tradition to evoke fashion, solidity and reliability. Today, thanks to an international team and a solid network of distributors and strategic partners, Muster&Dikson consolidates existing markets, opens new areas and actively participates in industry events, keeping alive the values of passion, respect and trust that have always guided its development.

Our brands

Discover our brands dedicated to professionals, GDO and the Selective Retail channel

OUR BRANDS