Our brands

Professional brands

DIKSON PROFESSIONAL

The Bold, Trendy, Rebellius and Professional Hair Beauty Brand

EVERYGREEN

The Organic Oil Philosophy for a Professional Green Community

HS MILANO

Perfect balance between nature and innovation to guarantee high performance and visible results in full respect of skin, hair and the environment

ARGABETA

Italian excellence in hair care. 100% Made in Italy, it combines tradition and innovation to offer professional performance at every stage of the treatment.

BEAUTY TECHNOLOGY

Celebrate the art of beauty.

We believe in authentic beauty, enhanced by professional technologies created with passion. Innovation, design and performance to enhance every form of beauty

ELECTRIC FOR HAIR

High-performance, reliable and safe tools that improve technical results and enhance the beauty of the hair. For the hairstylist who wants to make a difference, every day.

Selective retail brands

ARKEMUSA

The international retail brand dedicated to the beauty of hair in all its expressions. Professional treatments, visible results and an inclusive vision of hair beauty, for every need and style.

BENEXERE

A complete wellness ritual, with dermocosmetic formulas and concentrated active ingredients for every phase of life. Beauty comes from the harmony between skin, mind and body, with visible results inside and out.

GDO

DIKSON HAIR EXPERT

Professional expertise in daily hair care. Reliable, performing and accessible treatments, inspired by the salon experience and designed for every type of hair.

Private label service

PRIVATE LABEL SERVICE

Private Label Service: where innovation and professionalism meet, at the service of your brand.